Data is the engine of the modern sports economy — but not all data is created equal, and not all audiences need the same thing. Understanding the difference is what separates a sports property that commands premium commercial relationships from one that doesn't.

Betting operators need data delivered in under a second with accuracy above 90%. Broadcasters need depth and richness to power on-screen products and second screen experiences. Coaching and analytics teams need post-game data with granular detail that drives performance insight. Three audiences, three entirely different requirements — and a rights holder that can serve all three is a rights holder with multiple revenue streams.

At ONE·11, we help sports properties understand exactly what their data is worth, who it is worth it to, and how to structure the right commercial agreements to monetise it. We know the technology landscape, the key distribution partners and the contractual frameworks that protect your data whilst maximising its value.

The result is a data strategy that works across every commercial audience — built for where the market is today and where it is heading.